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SEO audit tool guide

White label
SEO audit tool

What to look for before you choose one.

Swipe to read the report
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What "white label" means

Your logo.Your colours.Their report.

Could you send the file to a client without them knowing which tool made it?
Prepared by Marketinglymarketingly.org
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What a client report needs to say

Three questions, answered

1How healthy is the site?
2What is wrong, and what matters most?
3What has changed since the last audit?
Prepared by Marketinglymarketingly.org
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Before you pay

Seven questions to ask

  • 1Is your brand on every export?
  • 2Which formats can you send?
  • 3Is there a page limit?
  • 4How is it priced?
  • 5Can you re-check a fix without a full crawl?
  • 6Where does the data live?
  • 7Does the client need an account?
Prepared by Marketinglymarketingly.org
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Question 1

Is your brand on every export?

✓PDF✓Slide deck✓Spreadsheet

Ask to see each one with your own logo, not the vendor's sample. If one still carries the tool's name, you will edit it by hand every month.
Prepared by Marketinglymarketingly.org
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Questions 3 and 4

Check the cap and the price

Page limitHow is the cap counted?Per website, or shared across all your clients.
PriceWork out the costCount the clients you have today and the number you want in a year.
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Question 6

Where does the data live?

Cloud toolsOn the vendor's serversYour clients' crawl data is kept there.
Desktop toolsOn your computerThe crawl data stays with you.

Read your client contracts and decide which one you are comfortable with.
Prepared by Marketinglymarketingly.org
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Where to start

Test it like a client

1Pick two sites you audit often.
2Run the same crawl in each tool.
3Send yourself the report as if you were the client.

The tool you can send without editing is the one worth paying for.
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Inside the guide

Get the full guide

✓What "white label" means
✓What a client report says
✓Seven questions to ask
✓Where to start
Swipe up to read the full guide