Page 1 of 9

Real estate marketing

Real estate
marketing ideas

12 that bring in listings and leads.

Swipe to read the guide
Page 2 of 9

The two jobs

Be found.Be easy to contact.

Everything in this guide serves one of those two jobs.
Prepared by Marketinglymarketingly.org
Page 3 of 9

Be found

Start with local

1A complete Google Business Profile
2A page for each area you serve
3Honest local knowledge on your site
Prepared by Marketinglymarketingly.org
Page 4 of 9

Show the property

Photos decide who reads on

1Bright, level, real photos and a floor plan
2A one- or two-minute video
3A clear listing page
Prepared by Marketinglymarketingly.org
Page 5 of 9

Listing pages

Make the page clear

WeakOne photoNo price, and a long form to enquire.
StrongMany photosPrice, size and area up front. One tap to call.
Prepared by Marketinglymarketingly.org
Page 6 of 9

Follow up

Past clients are your best leads

1Ask for referrals after every deal
2Stay in touch with past clients
3Reply to every enquiry fast
Prepared by Marketinglymarketingly.org
Page 7 of 9

Paid ads

Ads come after the basics

✓Search ads✓Social ads✓A daily limit

Send people to a page that matches the ad, and check which ads lead to real conversations.
Prepared by Marketinglymarketingly.org
Page 8 of 9

Track it

Keep a simple log

1Date and source
2Contact and next step
3Outcome: client or not

Count clients, not only messages.
Page 9 of 9

Inside the guide

Get the full guide

✓Ideas to be found
✓Show the property well
✓Follow up and keep clients
✓How to track leads
Swipe up to read the full guide