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Real estate leads

Real estate
lead generation

8 ways that work, and how to track them.

Swipe to read the guide
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What counts

A call.A message.A valuation request.

Each is a conversation to start, and a record to keep.
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Eight ways

Pick two or three

  • 1Local search on Google
  • 2Your own website
  • 3Listing portals
  • 4Referrals
  • 5Past clients
  • 6Social media
  • 7Paid ads
  • 8Events and local presence
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Warm leads

Often the best quality

1Ask every happy client for an introduction
2Stay in touch with past clients
3Say exactly who you help
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Free and fast

Know the trade-off

Local searchFree, builds slowlyComplete your profile and area pages.
Paid adsFast, but costsStops the day you stop paying.

Keep working on the free sources as well.
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The lead log

Five columns

1Date and source
2Contact and what they asked
3Next step and outcome

Count clients, not only messages.
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Speed

Reply in minutes

✓A real answer✓A time to view✓An out-of-hours message

People who ask about a property usually ask several agents. The first useful reply often wins.
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Avoid these

Common mistakes

  • 1Relying on one source
  • 2Counting messages, not clients
  • 3Slow replies
  • 4Buying lists of contacts
  • 5No follow-up
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Inside the guide

Get the full guide

✓Eight ways to get leads
✓How to track them
✓How fast to reply
✓Common mistakes
Swipe up to read the full guide