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Restaurant SEO guide

Local SEO for
restaurants

Nine steps to get found nearby.

Swipe to read the guide
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Where it happens

Your profile.Your website.Your reviews.

Most local SEO for a restaurant happens in these three places.
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Steps 1 to 3

Claim it, fill it

1Claim and verify your profile
2Pick the most specific category
3Fill in every field
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Step 3

Use your real name

WeakBest food in townSays nothing about what you serve.
StrongWood-fired pizza near the stationSays what you serve and where.

Keywords stuffed into the business name break Google's guidelines and can get a profile suspended.
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Step 5

Put your menu on your site as text

✓Dishes✓Descriptions✓Prices

A PDF or a photo is hard for search engines and for phone users. Make a menu page.
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Steps 6 and 7

Match details, win reviews

1Same name, address and phone everywhere
2Ask happy guests for reviews
3Reply to every review
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Step 8

Make your website do its part

  • 1A clear title and description
  • 2A page for each location
  • 3Fast on a phone
  • 4Tap-to-call and a booking button
  • 5Local business markup
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Measure it

Check it every month

1Calls
2Direction requests
3Website clicks

Local SEO takes time. Keep a record so you can see the direction.
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Inside the guide

Get the full guide

✓How people find a restaurant
✓The nine steps
✓How to measure it
✓Common mistakes
Swipe up to read the full guide