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SaaS content marketing

SaaS content
marketing

What to publish, and how to measure it.

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Three jobs

Help people find answers.Help them decide.Give sales pages to send.

If a page does none of these, it is probably not worth writing.
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The mix

Four kinds, four jobs

1Guides attract people with the problem
2Comparisons help buyers decide
3Use cases and stories prove it works
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Comparisons

Be honest

DoSay who each tool suitsIncluding when yours is not the fit.
WhyTrust sellsHonest pages sit close to a sign-up.
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The order

Closest to a sign-up first

1Product, feature and use-case pages
2Comparison and alternative pages
3Guides, then customer stories
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A simple calendar

One strong page a month

  • 1Week 1: pick a real customer question
  • 2Week 2: write and edit
  • 3Week 3: publish and link
  • 4Week 4: review and update an old page
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Measure it

Count sign-ups, not only visits

1Organic visits by page
2Sign-ups and demos from content
3Trial to paid by page

Judge it over quarters, not days.
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Avoid these

Common mistakes

  • 1Writing for search engines, not people
  • 2Only top-of-funnel posts
  • 3No next step on a page
  • 4Counting visits only
  • 5Abandoning it early
Prepared by Marketinglymarketingly.org
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Inside the guide

Get the full guide

✓What to publish
✓In what order
✓A simple calendar
✓How to measure it
Swipe up to read the full guide