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SEO for SaaS

SaaS SEO
strategy

A 6-step plan for founders and marketers.

Swipe to read the guide
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Why it differs

Buyers search the problem.Then the tool type.Then your name.

Your site has to meet them at each stage.
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Steps 1 and 2

Customer first, keywords second

1Know the customer and the job
2Map keywords to the buying journey
3Use their words, not yours
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Buying stages

Match each stage to a page

1Problem aware: guides and how-tos
2Solution aware: category and comparison pages
3Product aware: product and pricing pages
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Step 3

Fix the basics first

  • 1Pages blocked by mistake
  • 2Broken links
  • 3Slow pages
  • 4Duplicate titles
  • 5Pages with no links to them
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Step 4

Product pages before blog posts

1A page for each main feature
2A page for each kind of customer
3Pricing and comparison pages
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Step 5

Write for the person

✓Guides✓Checklists✓Templates

Answer the problem-aware searches, and link each guide to the product page that solves it.
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Step 6

Count sign-ups

1Organic visits and landing pages
2Sign-ups and demos from search
3Trial to paid

Visits are a means, not the goal.
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Inside the guide

Get the full plan

✓Why SaaS SEO is different
✓The six steps
✓How long it takes
✓Common mistakes
Swipe up to read the full guide