Paid ads where every rupee or dollar is accounted for.
We set up tracking first, then build campaigns around cost per enquiry. You see where the money goes and what it returned.
- Free first consultation
- Written plan and quote
- Reply from a real person
What you get
- Account and tracking setupConversion tracking that counts real enquiries, so reports can be trusted.
- Campaign buildSearch, display and social campaigns with tight keyword groups and clear ad copy.
- Ongoing optimisationRegular checks on search terms, bids and ad tests. We cut wasted spend early.
- Landing page adviceNotes on what to change on the page the ad sends people to.
Get a free plan
Tell us about your business. We will send a short, honest plan and a quote.
Overview
PPC, explained.
Pay per click advertising lets you pay only when someone clicks. It works well when the tracking is right, the keywords are tight and the page the ad sends people to matches the promise. We set up tracking first, build campaigns around cost per enquiry, and watch the account every week so money is not wasted.
What is included
What we do for you.
Each part of the work has a clear purpose, and you see the result in your monthly report.
Account and tracking setup
Conversion tracking that counts real enquiries, so reports can be trusted.
Campaign build
Search, display and social campaigns with tight keyword groups and clear ad copy.
Ongoing optimisation
Regular checks on search terms, bids and ad tests. We cut wasted spend early.
Landing page advice
Notes on what to change on the page the ad sends people to.
Monthly report
Spend, enquiries and cost per enquiry in one page.
How we work
From first call to first report.
Set up tracking
We make sure calls, forms and key clicks are counted correctly before any money is spent, so reports can be trusted.
Build the campaigns
We group keywords tightly, write ads that match what people search for and choose a budget and targeting to start small.
Improve every week
We review search terms, block wasteful ones, test new ads and move budget to what works.
Report on cost per enquiry
You get a one-page monthly report of spend, enquiries and what each enquiry cost, with what we will change next.
The guide
A plain guide to PPC.
Tracking comes before spending
If an ad account cannot tell you which clicks became enquiries, you are guessing. We set up conversion tracking first, test it, and only then switch campaigns on.
Start narrow, then widen
Broad campaigns burn money on searches that never buy. We start with tight keyword groups and add more only when the numbers hold up.
The ad is only half the job
A good ad that sends people to a confusing page still loses money. We review the landing page for message match and give clear notes on what to change.
Control what you pay
You set the budget and can change it any time. We recommend where to spend, and the account stays in your name so you always see the live numbers.
Is it right for you?
When we are a good fit, and when we are not.
Good fit if
- You need enquiries soon and have a budget to test with
- You can count enquiries (forms, calls or bookings)
- You have, or will build, a page that explains your offer clearly
- You are comfortable owning the ad account in your name
Not the right fit if
- Your budget is too small to produce usable data. We will tell you honestly.
- You cannot follow up on enquiries quickly. Fast replies decide results.
- You want us to hide the account from you. We never do.
What we report on
- Cost per enquiry
- Number of enquiries and calls
- Conversion rate of the landing page
- Share of budget spent on wasted searches
- Return on ad spend where sales are tracked
Pricing
How pricing works.
Our management fee is separate from your ad spend. Your spend goes straight to Google or the platform from your own account. We quote the management fee as a monthly amount based on the size of the account and the work involved, and we explain it before you start.
What sets the price
- Monthly ad spend and number of campaigns
- Number of platforms (Google, LinkedIn, Meta)
- Landing page and tracking work needed
Questions
Good to know.
How much should I spend on Google Ads?
Start with a budget large enough to collect useful data in a month or two. We will give a realistic range after reviewing your keywords and market.
Who owns the ad account?
You do. We work inside your own account, so you keep everything if we part ways.
How fast will I see results?
Ads can bring enquiries within days, but the first weeks are for learning what works. Cost per enquiry usually improves as we cut waste and refine ads.
Do you also manage LinkedIn and Meta ads?
Yes. We choose the platform by where your buyers are, and often test a small budget on a second platform.
Ready to get started?
Send us your details above, or call us. We will reply with a clear plan and a quote.