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Real estate SEO that brings in buyer and seller leads.
Portals take most of the traffic. We help agents, brokers and developers win the searches the portals are weak at: neighbourhoods, projects and local advice.
- Free first consultation
- Written plan and quote
- Reply from a real person
What you get
- Area and neighbourhood guidesPages on schools, prices, transport and lifestyle that buyers research before they enquire.
- Project and listing pagesClear, fast pages for each project, with the details people actually look for.
- Google Business ProfileA complete profile, photos and reviews for each office.
- Lead captureEnquiry forms and call tracking so you know which pages bring leads.
Get a free plan
Tell us about your business. We will send a short, honest plan and a quote.
Overview
Real estate SEO, explained.
Property portals take most of the traffic for broad searches, so independent agents, brokers and developers win by being the best answer to local and specific questions: this neighbourhood, this project, selling a home in this area. We build those pages and make sure your listings and profile are easy for search engines to understand.
Listing portals dominate property searches. Local guides, project pages and honest market information are where an independent site can still win.
What is included
What we do for you.
Each part of the work has a clear purpose, and you see the result in your monthly report.
Area and neighbourhood guides
Pages on schools, prices, transport and lifestyle that buyers research before they enquire.
Project and listing pages
Clear, fast pages for each project, with the details people actually look for.
Google Business Profile
A complete profile, photos and reviews for each office.
Lead capture
Enquiry forms and call tracking so you know which pages bring leads.
Content for sellers
Valuation and selling guides that bring in new listings.
How we work
From first call to first report.
Study your market
We look at what buyers and sellers search in your area and where portals are weak.
Fix the structure
Clear pages for each project and listing, proper markup and fast loading on phones.
Publish local content
Area guides, price and lifestyle information, and seller guides that answer real questions.
Capture and track leads
Forms, call tracking and reports that show which pages bring genuine enquiries.
The guide
A plain guide to Real estate SEO.
What is real estate SEO?
It is SEO for property businesses: making your projects, listings and local expertise easy to find when people search for homes, areas and agents.
Where independents can win
Portals dominate general searches like "flats in [city]". You can win the more specific ones: a named project, a neighbourhood guide, "how to sell a house in [area]", and questions about prices, schools and transport.
Area guides that buyers use
A useful guide covers prices, commute and transport, schools, daily life, upcoming development and who the area suits. Honest, current information earns trust and links.
Project and listing pages
Each page needs clear photos, a floor plan, price range, location, amenities, status and a simple enquiry form. Mark up listings so search engines can understand them, and handle sold or expired listings properly instead of deleting them.
Google Business Profile for each office
It brings calls and direction requests for "real estate agent near me" searches. Keep photos, hours and reviews current.
Content that brings sellers
Guides on valuation, paperwork and preparing a home attract owners who are ready to list. These bring listings, not just buyers.
Measure the enquiries
We track which pages and searches bring calls and forms, so you can focus on projects and areas that produce real leads.
Is it right for you?
When we are a good fit, and when we are not.
Good fit if
- You are an agent, broker or developer with projects to promote
- You want leads that are not shared with the portals
- You can share local knowledge and project details
- You can respond to enquiries quickly
Not the right fit if
- You only want to list on portals. That is a different job.
- You want us to copy listing text from others. It will not rank.
- You cannot keep listings and details up to date.
What we report on
- Buyer and seller enquiries from search
- Rankings for area and project searches
- Visits to project and listing pages
- Google Business Profile calls and direction requests
- Time from first visit to enquiry
Pricing
How pricing works.
Real estate SEO is quoted monthly. The price reflects the number of projects or localities, the amount of new content and how many offices or profiles we manage. Developers with several projects need a larger plan than a single agent.
What sets the price
- Number of localities and projects
- Amount of area and seller content
- Number of offices and profiles
Questions
Good to know.
What is real estate SEO?
SEO for property businesses: getting your projects, listings and local expertise found in search.
Can SEO beat the property portals?
Not on every search. We target the ones where a local, specific page is the better answer, such as projects, neighbourhoods and seller questions.
Do you work with developers and agents?
Both. Developers get project and location pages. Agents get area guides and a lead-focused site.
How soon do leads arrive?
Paid ads can bring leads in days. SEO usually takes a few months, so many clients run both.
Do you write the area guides?
Yes, with input from you about the local market, and your approval before publishing.
Ready to get started?
Send us your details above, or call us. We will reply with a clear plan and a quote.