Home / SaaS ads
PPC for SaaS, measured by cost per trial and demo.
SaaS keywords can be expensive. We start narrow, track signups properly, and widen only when the numbers hold up.
- Free first consultation
- Written plan and quote
- Reply from a real person
What you get
- Tracking to signupsTrials, demos and paid conversions tracked from the first click.
- High-intent search campaignsCompetitor, alternative and problem-aware keywords, kept tightly grouped.
- LinkedIn and display testingSmall tests to find where your audience responds before scaling.
- Landing page adviceSpecific notes on message match and sign-up friction.
Get a free plan
Tell us about your business. We will send a short, honest plan and a quote.
Overview
PPC for SaaS, explained.
PPC for SaaS is paid advertising designed around trials, demos and the cost of getting a customer. SaaS keywords can be expensive, so we start with tightly targeted campaigns, track every signup, and widen only when the numbers hold up.
Without proper tracking, SaaS ad spend disappears into clicks that never become users. We connect ads to signups and demos first.
What is included
What we do for you.
Each part of the work has a clear purpose, and you see the result in your monthly report.
Tracking to signups
Trials, demos and paid conversions tracked from the first click.
High-intent search campaigns
Competitor, alternative and problem-aware keywords, kept tightly grouped.
LinkedIn and display testing
Small tests to find where your audience responds before scaling.
Landing page advice
Specific notes on message match and sign-up friction.
Ongoing optimisation
Search terms, bids and ad copy reviewed regularly.
How we work
From first call to first report.
Track to signup
Trials, demos and paid conversions are tracked from the first click, with clean reporting.
Start with high intent
Competitor, alternative and problem-aware searches in tight keyword groups.
Test the audience
Small budgets on LinkedIn or display to see where your audience responds.
Optimise and scale
We cut wasted spend, improve ads and landing pages, and scale what has a healthy payback.
The guide
A plain guide to PPC for SaaS.
How SaaS PPC differs
The cost per click is high and the sales cycle is long, so what matters is the cost of a qualified trial or demo and how many of those become customers, not the click price.
Start with the searches closest to buying
Searches that name a competitor, ask for alternatives or describe the exact problem and a solution convert best. Broad awareness keywords come later, if at all.
Google, LinkedIn or both?
Google catches people who are already searching. LinkedIn lets you target by job title and company, which suits higher-priced B2B products. We often test both with a small budget.
Landing pages that convert
A page that matches the ad, shows the product, handles the main objection and has one clear action usually beats a general homepage.
Scale carefully
Increase spend in steps and watch cost per trial and payback time. If numbers slip, pause and fix before spending more.
Is it right for you?
When we are a good fit, and when we are not.
Good fit if
- You have a product, a landing page and a way to count trials or demos
- You know roughly what a customer is worth
- You have a monthly test budget
- You are open to changing your landing page
Not the right fit if
- You cannot track signups yet. We will help set this up first.
- You expect profitable ads in the first week. Expect a learning period.
- Your budget is too small to learn from. We will say so.
What we report on
- Cost per trial and cost per demo
- Trial-to-paid conversion from ads
- Customer acquisition cost and payback time
- Share of spend on wasted searches
- Landing page conversion rate
Pricing
How pricing works.
We charge a management fee separate from your ad spend, set by the size of the account, the number of platforms and the landing page work needed. Your spend goes to the ad platform from your own account.
What sets the price
- Monthly ad spend and platforms
- Number of campaigns and audiences
- Landing page and tracking work
Questions
Good to know.
What does a trial cost with PPC?
It varies widely by product and market. We give a realistic range after reviewing your keywords.
Google Ads or LinkedIn Ads for SaaS?
Google reaches people already searching. LinkedIn targets job titles and companies. We usually test both on a small budget first.
Who owns the ad account?
You do. Everything is in your own account.
How much budget do I need?
Enough to collect meaningful data over a month or two. We advise after reviewing your market.
Ready to get started?
Send us your details above, or call us. We will reply with a clear plan and a quote.