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Guides on SEO, social media and paid ads.
Practical articles on getting found online and turning visitors into customers.
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Pinned · Marketing 8 min readLast updated:
5 Marketing Objectives for a Restaurant to Attract and Keep Customers
Marketing objectives are an integral part of any successful marketing strategy, and restaurants are no exception. By setting clear, measurable, and attainable marketing objectives, a restaurant can focus its efforts and allocate its resources effectively in order to…
Latest articles
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SEO 10 min readLast updated:
Google Business Profile Optimization: An 11-Step Checklist From Google’s Own Rules
A Google Business Profile optimization checklist built on Google's own help pages: verification, name, categories, hours, photos, reviews and the mistakes that break the…
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Marketing 19 min readLast updated:
B2B Lead Generation Strategies: 10 That Bring Customers, Not Just Leads
10 B2B lead generation strategies: who each one reaches, how to start and what to measure, plus how to track leads all the way…
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SEO 12 min readLast updated:
How to Get More Google Reviews (and Stay Within Google’s Rules)
How to get more Google reviews within Google's own rules: how to get your review link and QR code, the best moments to ask,…
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Marketing 16 min readLast updated:
SaaS Marketing Strategy: Channels, a 90-Day Plan and the Numbers to Watch
A practical SaaS marketing strategy: the buying stages, which channels to use, a 90-day plan and the four numbers to watch, with a worked…
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LinkedIn Marketing 5 min readLast updated:
LinkedIn Character Limits: Every Limit for Profiles, Posts and Ads
Every LinkedIn character limit for posts, articles, the About section, connection request notes and ads, each one linked to the LinkedIn page that states…
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LinkedIn Marketing 8 min readLast updated:
LinkedIn Post Ideas: 30 Ideas With Examples, Plus a 4-Week Plan
30 LinkedIn post ideas for founders, marketers and B2B teams, each with a one-line example, plus a simple 4-week plan so you always know…
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LinkedIn Marketing 7 min readLast updated:
LinkedIn Connection Request Message: 20 Templates Under 200 Characters
20 copy-ready LinkedIn connection request message templates, each under 200 characters, plus LinkedIn's current rules on notes and what to send after they accept.
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Marketing 5 min readLast updated:
SaaS Content Marketing: What to Publish and How to Measure It
What a SaaS company should publish, in what order, and how to measure whether content brings trials: a content mix, a simple calendar and…
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SEO 5 min readLast updated:
SaaS SEO Strategy: A 6-Step Plan for Founders and Marketers
A six-step SaaS SEO strategy: know who you sell to, map keywords to the buying journey, fix the basics, build product-led pages, publish helpful…
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